Ndini ini… aya ndiwo mahwindi andinoita.
Ndivo vane mukurumbira paInternet, meme-immortalized mazwi akataurwa naHoward Ratner, chishongo chekubhejera chakapindwa muropa naAdam Sandler muUncut Gems.
Iyo thesis yekutaura kwaSandler mufirimu - yaive imwe yeakanyanya vadikani uye kutsoropodzwa mafirimu e2019 - ari nyore: Howard Ratner anotora njodzi; anoita zvinhu zvakasiyana; anokunda maererano nezvaanoda.
Zvingave zvakanaka kutaura kuti A24, iyo yakazvimiririra firimu kambani yakagadzira nekugovera Uncut Gems, inogovera mamwe ethos naRatner. Imba yekugadzira, yakatangwa muna 2012 nevakarwa muindasitiri Daniel Katz, David Fenkel naJohn Hodges, yakaputika mukuzivikanwa kubva payakatangira bhajeti - chiitiko chakaitwa nekugadzira mhando yakakwana, yakasiyana zvisingaenzaniswi.
Zvirokwazvo, zvikamu zvevateereri nhasi vanoona 'A24' uye vanoziva kuti rudzii rwefirimu ravachawana - uye kana ndichiti 'mhando' handireve rudzi, Gary Faber , adjunct purofesa wekushambadzira kwemafirimu paNew York University, akaudza In The Know.
Zvakare saRatner, A24 yakawana nzira dzinopfuura shoma dzekuhwina mumakore masere apfuura. Mafirimu ekambani akaputika 25 Academy Award mazita, kusanganisira a Best Mufananidzo kuhwina yeMwedzi muna 2017. Zvichakadaro, 2019 raive hombe bhokisi hofisi gore kusvika parizvino, nemabhaisikopo ayo aikwevera mukati. anenge mamiriyoni 100 emadhora - nhamba inotungamirwa, zvakakodzera, neUncut Gems, yekambani mari yepamusoro firimu zvakare.
Kubudirira ikoko kwave kure nekwakajairika. Munguva yese yekusimuka kwayo kwemeteoric, A24 yakashandisa midhiya yemagariro, kushambadzira kwehutachiona, sarudzo ine hungwaru yefirimu uye hypebeast-maitiro ekutengesa kugadzira mhando inodarika mabhaisikopo - kunyanya kune vadiki vateveri.
Kune makambani mashomanana kunze uko zvino anotaura zvakanaka kune vateereri vaduku, Faber, uyo anomhanyawo Varaidzo Research & Marketing (ERM) , kambani yekushambadzira yekushambadzira iyo yakashanda neA24 munguva yakapfuura, akadaro. [Kune Gen Z moviegoers] A24 yave mhando yavakawana, vanotenda uye nemidzi yaro - uye kupfuura izvozvo, vanovimba neA24 kuti ivagadzirire zvirimo. Ndinofunga kuti kubatana ndiko kunoita kuti vaonekwe.
Faber akawedzera kuti semesita yega yega, vadzidzi vake vanouya kukirasi vachizeza nezve firimu idzva reA24 - nhanho yehype inogona kunge isingafungidzirwe mumazuva ekutanga ekambani.
'Yekutanga social media yakasimudzira firimu'
Mafambiro ekutanga eA24 anogona kunge aive madiki, asi ivo vakaita ruzha. Muna Kurume we2013, kambani yakagovera firimu rayo rechitatu, Spring Breakers, firimu rakazvimirira nezvezororo rekoreji rakaenda zvachose haywire.
Iyo firimu pachayo yakabudirira zvikuru - kuita kanopfuura katanhatu kwayo miriyoni bhajeti pabhokisi hofisi - asi munzira dzakawanda, yaive A24's social media timu yakabuda pamusoro.
The company akarumbidzwa yekushambadzira kwayo pamberi pekuvhura kwevhiki, panguva iyo yakatumira mufananidzo uchazove wehutachiona hwemutungamiri James Franco mu. hunhu hwakazara , yakazara nemarukwa, ma tatoo nemazino egoridhe.
Mumwedzi mishoma, mapeji eA24 aive atove erudzi rwavo rwemukurumbira weinternet, aine midhiya uye content strategy saiti zvakafanana vachirumbidza kuvapo kwayo kwakajairika, kusaremekedza pamhepo.
A24 iri tweeting huroyi huchave nekusatevera vamwe vako vese vanosekesa shamwari kuti vawane nzvimbo yavo, Gawker's Defamer webhusaiti akanyora panguva iyoyo. Ivo vanonyora nezvemafirimu avo mune madiki emahara emahara spam, inova imwe hunhu hunofadza.
Faber anoti chizaruro ichi chaive chakakosha, sezvo chakabatsira kambani kuzviitira zita pasina kuvimba nerudzi rwechinyakare, bhajeti-hombe nzira dzekushambadza dzaitsamira pazviri nevamwe vatengesi. Pane kudaro, yaigona kuvimba neakaundi ayo eFacebook, Twitter uye Instagram kukurudzira vateereri vevadiki, vanoonga mafirimu vaive vakanyura mutsika dzeinternet.
Handina chokwadi chekuti vanowana kiredhiti yakakwana, asi 'Spring Breakers' yaive yekutanga firimu rekusimudzirwa pasocial media, akaudza In The Know. [A24] vakafunga nzira yekushandisa kushamwaridzana kutaura zvakananga kune vatengi vavo - mumutauro wavo.
‘Vari kutengesa mafirimu, handiti?’
A24's Twitter account inogona kunge yaifarirwa nechitendero, asi kumashure panguva iyoyo maTweets ayo aive nerombo rakanaka kuwana anopfuura gumi nemaviri kana zvakadaro anofarira. Izvo zvakatanga kushanduka mumakore akatevera, sezvo kambani yakatora mapurojekiti makuru - uye misika mikuru yekushambadzira.
Muna 2015, A24 yakagovera Ex Machina, inoyemurwa zvakanyanya nesci-fi thriller yakasvika neyayo. romantic ad campaign. Iyi bhaisikopo, raisanganisira Oscar Issac, Alicia Vikander naDomhnall Gleeson, rakatanga pamwe chete ne Tinder profile yeAva, iyo inozviziva yega Android Vikander inoratidzira mufirimu.
Vinakder anonzi aidzora chimiro pachake, achiramba aine hunhu panguva vachibvunza varume vasingafungiri mibvunzo kubva mubhokisi remufirimu.
Pasati papera gore gare gare, kambani yakanga ichibata imwe fake zvachose social media profile - panguva ino yembudzi yedhimoni. Mushandirapamwe uyu, wakashandiswa kusimudzira firimu rinotyisa remashura rinonzi The Witch, waitenderera a Twitter kubata kunaBlack Phillip, mhuka inotyisa yakazova a kuputika kwehutachiona nyeredzi pamberi uye mushure mekuburitswa kwemufirimu.
Mhando yeA24 - uye mafirimu ayo ari kuwedzera kufarirwa - akange ave kutanga kuita nzira yayo isina mhepo. Mid-2010s inorova seEx Machina, Muroyi naLady Shiri vakashanda senzira huru yekutangisa yekambani iyi. chitoro chekutengesa , iyo zvino inotengesa heti, masokisi, T-shirts, makenduru, makoji ekofi uye kunyange mabhuruku ekumhanya.
Ini ndinofunga kusvika kumastudio anoenda, vakaita basa rakanaka rekuisa chiratidzo. Vanoswedera pairi nechiyero chakanaka chekunakidzwa (vari kutengesa mafirimu, handizvo?) Mafungiro uye pedigree, Faber akaudza In The Know mune email.
Nhasi, zvagara zvichiitika kuti zvinhu zvakawanda zviri muchitoro zvitengeswe zvachose, maitiro angangove asina kubatsirwa nevagadziri vemafashoni. kufanana neGQ kuratidza kushambadzira kwemhando yepamusoro, hypebeast-inokwezva.
'Ivo zvechokwadi ndiyo nzvimbo yekuve ikozvino'
Uye kana zvasvika kune swag, kunyangwe vane mukurumbira vari kupinda muchiitiko. Mukutanga kwa2020, a charity auction inoratidzira mapuropu kubva kumafirimu ekupedzisira eA24 yakakwevera mabhidhi epamusoro-soro - kusanganisira mamwe akakwira semadhora makumi matanhatu neshanu.
Mumwe weavo vakakoka aive Ariana Grande. Maererano neInsider, iyo 26 ane makore ekuzvarwa pop star akabatikana zvakanyanya ne2019 horror firimu reMidsommar zvekuti akatumira mameseji kushamwari yaaida nekukurumidza parokwe rakazara maruva iro Florence Pugh anopihwa mufirimu.
Akanga asiri ega zvakare. Muimbi Halsey sezviri pachena akafungawo kushandisa zviuru pachipfeko, kunyangwe tweeting about shuviro yake huru yekupinda muauction.
Irworwo rwemhando yepamusoro-kusaina kusaina kunoita zvinopfuura kugadzira misoro, zvakadaro. Sekureva kwaFaber, iyo brand yakawedzera mukurumbira inodyisa rudzi rwekutenderera, iyo inobatsira A24 kuenderera mberi nekuvaka katalog yayo.
Chiratidzo chacho chinonyatsozivikanwa pakati pevaduku uye vanorema mafirimu, uye maererano ne 'simba' rinobatsira pakuguma kwekutengesa kwechokwadi, Faber akadaro. Asi zvakare inobatsira nevagadziri vemafirimu vachiziva kuti vanovimba nekambani kuti iwane firimu ravo kune vateereri vavo.
Mumakore matatu apfuura chete, A24 yakashanda nemunhu wese kubva kuna Jonah Hill naRobert Pattinson kuenda Greta Gerwig naPaul Schrader, vachikwevera mune yechitendero chiratidzo chenyeredzi simba pamberi nekuseri kwekamera.
Ivo zvirokwazvo ndiyo nzvimbo yekuve ikozvino, Pattinson akaudza GQ muna 2017 . Ndinoreva, handizive zvavari kuita, chaizvo. Vangori pazviri. Vane kunzwisisa kwakanaka kwazvo kweZeitgeist.
Hukama uhwu, anodaro Faber, ndihwo hunobvumira studio kuti irambe ichikura chiziviso chayo chakasimba, mhando yaanoti yave kufananidzwa nezvimwe zvine simba zvepop tsika.
Vakashandisa mafirimu avo ekutanga kuvaka mhando uye ikozvino vanogona kushandisa rudzi urwu kutsigira mafirimu avo matsva (uye kukura mhando yavo), akaudza In The Know via email. Zvirokwazvo hazvina kumbosiyana nezvakaitwa ne'Iron Man' kuMCU [Marvel Cinematic Universe]. Hongu, ndangoenzanisa A24 neMarvel.
Ehe, iyo coronavirus denda ravepo zvose asi zvakamiswa iyo indasitiri yemabhaisikopo, ichisiya mibvunzo yakawanda yekuti A24 ichaitei inotevera (kambani yakatanga kugadzirirwa kuburitsa anokwana mafirimu matanhatu gore rino). Asi chero mhando ichiramba ichishandira vateereri vayo vadiki uye vanotarisisa kuburikidza nekutengesa, kushambadzira hutachiona uye hyper-chaiyo kuravira, Faber anofunga kuti icharamba ichibudirira.
Chinhu chinonakidza ndechekuti [kuti vadzidzi vangu] vanotaura nezveA24 zvakanyanya seshamwari pane imwe hombe yemubatanidzwa iyo inogona kunge isingaite zvachose, akaudza In The Know. Ivo vanonyatsonzwa kuti vane chinongedzo uye vane chishuwo chakaiswa mukubudirira kwavo.
Kana iwe wakafarira iyi nyaya, tarisa yedu runyorwa rwe mafirimu mashanu anotaura nezvekusaruramisira kwemarudzi unogona kuona izvozvi.
Zvimwe kubva In The Know:
Sei TikTok yakava 2020 yakakosha mimhanzi chikuva
Amazon Echo Show 5 vhidhiyo yekufona mudziyo iri kutengeswa nemadhora makumi mashanu chete
Iyi eye cream paAmazon ndiyo dermatologist-inofarirwa
Vatengesi vanoti iyi ndiyo serum yekutonga vese - uye ingori madhora makumi maviri nemashanu
