Kubva pakukanzura tsika kuenda Karen naStan , kana iwe uchida kuita, kana kuti uchitevera pamwe chete, nhaurirano pasocial media kana patafura yekudya kwemanheru, unofanirwa kufambirana nemutauro unogara uchichinja. Panguva ino, wanga uchipenengura paTwitter uye wakasangana nemutsara wausina kumboona: kunaka kusaina. Zvakanaka here? Zvakaipa? Chimwe chinhu pakati? Pano, tinotsanangura kuti kunaka kusaina chii uye nemienzaniso mitatu yekukubatsira kuinongedza.
Chii chinonzi hunhu chiratidzo?
Izwi rekuti virtue signing rine hupenyu hunoverengeka. Zvakadaro midzi yezvidzidzo muminda ye evolutionary psychology uye chitendero, izvo zvinonakidza zvakanyanya, asi kunze kwekunge iwe uri kunyora thesis yechiremba nezve kusaina dzidziso kana tsika, pamwe handizvo zvauri pano. Yechipiri ishoko rekupopotera iro riri pamusoro pesocial media. Yakasimudzirwa musarudzo ye2016 yeUS, tsananguro yekutanga yekusaina ndiko kana vanhu vachiratidzira (kana chiratidzo ) kutenda kwavo kuti vataridzike zvakanaka kune boka revanhu vavanoda kukwezva.
Saka kunaka kunoratidza zvakaipa here kana kuti zvakanaka?
Zvakaoma. Kune rumwe rutivi, zvinotepfenyura uye hunhu hwakanaka, handiti? Asi zvinozoshata kana kutepfenyura ikoko kukava chibatiso chekusingaperi chezvinhu zvinoda mhinduro dzinogoneka, kunyanya kubva kuvanhu vane masimba, vakaita sevezvematongerwo enyika, vane mukurumbira nemakambani.
Dzvanya izvi zvishoma. Nei izvozvo zvichinetsa?
Munyika yedhijitari uye 24/7 nhau kutenderera, kusaina hunhu kunova dambudziko sezvo zviri nyore kutaura kana kutumira chinhu chimwe chete kufadza rimwe boka pasina kutora chero danho rakasimba. Saka, kazhinji, kana ukaona mumwe munhu achishevedzwa kuti aratidze kunaka, imhaka yekuti ari kuita (kana kuisa chiratidzo ) akadaro kunaka, uye pamwe achibatsirwa neimwe nzira kubva pakuratidza hunhu hwakataurwa, pasina kuita chero basa rehupenyu chaihwo kutsigira.
Ndeipi mimwe mienzaniso yezviratidzo zvekunaka?
Heano mimwe mienzaniso yazvino yekusaina kunaka yataona.
1. Kutumira Black Square pa Instagram yeBlack Lives Matter
Rangarira musi waChikumi 2, 2020 apo munhu wese aitumira masikweya matema pa Instagram? Zvakanaka, gakava raive kumashure kweizvozvo raive rekuti vanhu vaitumira vachitsigira #BlackOutTuesday vasinganyatso kuziva zvavaitsigira uye nekunyudza nyaya chaiyo-# TheShowMustBePaused — inova yevakadzi vaviri vechitema, Brianna Agyemang naJamila Thomas, vari kushanda kuti indasitiri yemimhanzi izvidavirire kuti iwane pundutso kubva kuvaimbi veBlack. Ehe, iyo nyaya inoenda zvakadzika kupfuura bhokisi dema pane yako grid. Izvi zvinoreva here kuti uri munhu akaipa kana ukatumira bhokisi dema? Chokwadi kwete. Asi rinoratidza kuti zviri nyore sei kuita kuti zviite sekuti uri kuita chimwe chinhu chakanaka, nepo zvisinganyatsobata mvura.
piri. Zita raLady Antebellum Shandura Debacle
Bhendi renyika richangochinja zita ravo kubva kuLady Antebellum kuita Lady A, nekuti, seizvi GQ article inonongedza ivo vakashoropodzwa, [yayo] kushamwaridzana nemafungiro erudo ehondo isati yatanga, yakazadzwa neuranda kuSouth America. Dambudziko nderei? Zita rekuti Lady A rinotorwa nemuimbi wechikadzi Mutema uyo ave nemakore makumi maviri achiimba zita iroro uye chikwata ichi kumumhan'arira pamusoro pazvo . Karen Hunter anozvipfupisa zvakanyanya naye Tweet , Rega ndinzwisise...vakachinja zita rekuti Lady Antebellum nekuti vaisada kufambidzana neracist past to a name yainge yatoshandiswa nemukadzi WEMUBHUKU mu music biz...now they are suing HER for not. kuda kusiya zita? Uyu ndiwo muenzaniso webhuku rekunaka kusaina pakuipa kwayo: Boka rine simba revanhu rinoratidza kunaka kwavo pabepa, asi mukuita vari kuramba vachinyima vanhu vamwechete vavakashandura zita ravo pakutanga.
3. Chaizvoizvo All Corporate Marketing
Kubva kuJP Morgan kuenda kuNFL, zvinoita sekunge mubatanidzwa mukuru wese wanga uchigadzira zvekutsigira Bato reBlack Lives Matter. Zvakaipa here izvi? Kwete. Pachokwadi, pane zvimwe zvakawanda zvinokonzeresa kubva kurudzi urwu rwekupararira kwekuchinja kwenzwi. Rangarira: Aive makore mashoma apfuura apo Colin Kaepernick akapfugama uye akadzingwa muligi nekuda kwekuratidzira murunyararo hutsinye hwemapurisa. Pamusoro peflip side, kana zvasvika kuhupenyu chaihwo, maitiro ezuva nezuva uye vanhu chaivo vanobatwa, makambani aya ari kurarama maererano nemashoko avo uye zvipikirwa zvekuenzana here? Maererano ne Associated Press , Aihwa. Asi, kana iwe ukangoshandisa zvekutengesa zvepamoyo uye retweet ma hashtag, izvi zvinoramba zvichienderera mberi nedambudziko.
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