Mushure Aurora James , muvambi wemhando yepamusoro yefashoni Mukoma Vellies , vakatora ku Instagram uye vakakurudzira kuti vatengesi vakuru vatange kupa 15 muzana yesherufu yavo kune zvigadzirwa zvevatema, iyo indasitiri yenhau yese yakatarisa kuona kuti ndiani achadaidza kufona.
Saka mazhinji emabhizinesi ako akavakirwa paBlack kushandisa simba. Zvizhinji zvezvitoro zvako zvakamisikidzwa munharaunda dzeVatema, James akanyora mutsamba . Saka akawanda ako anotsigirwa anotumirwa anoonekwa paBlack feeds. Izvi ndizvo zvishoma zvaungatiitira. Isu tinomiririra zvikamu gumi nezvishanu kubva muzana zvevanhu, uye isu tinofanirwa kumiririra 15 muzana yesherufu yako.
Iye zvino anozivikanwa se 15 Percent Pledge , chikumbiro chatenderera mumaindasitiri ese, zvichinetsa ma brand kuti asimuke uye atore chimiro chemari kune activism uye corporate social responsibility.
NeChitatu, June 10, Sephora's Bhizinesi reUS rakazivisa kuti richaita chitsidzo uye kutsaurira 15 muzana yesherufu yaro kumakambani evatema.
Mukupindura chitsidzo kune yayo 20 miriyoni vateveri ve Instagram , ivo runako mutengesi yakagovanisawo matanho matatu anoshanda ayo achashanda kwairi. Chekutanga, stock yeazvino muzana yesherufu nzvimbo yakatsaurirwa kumabhizinesi evatema ichaongororwa uye chechipiri, mhando inoronga kutora [yayo] zvayawana, kunzwisisa mapofu nekusiyana, uye kuona matanho anotevera. Chekupedzisira, mhando inoronga kuita chiito uye kushambadza nekuita [yayo] hurongwa hwekukura chikamu chevatema mabhizinesi [iyo] inobatsira kupa simba kune inokwana gumi neshanu muzana.
Sephora ndiye mutengesi mukuru wekutanga kutora chitsidzo mushure mesocial media achida kuti mabhizinesi eVatema, vagadziri, mafreelancers uye zvimwe zvionekwe nekuremekedzwa. Sema hashtag anotsanangura nyaya dzinotyisa dzezvazvinoita kuve Mutema, kazhinji chena-yakagezwa midhiya nzvimbo , vakatsvaira indaneti, makambani makuru aifanira kufungisisa nezve systemic kusaenzana uye nzvimbo dzine chepfu dziripo munzvimbo dzawo dzekushanda.
Mazuva mashoma apfuura, Uoma Beauty muvambi Sharon Chuter akatanga dambudziko re#PullUpOrShutUp pasocial media, achidaidzira mhando dzerunako nekushaikwa kwekubatanidzwa kwesangano uye nemhando dzinonetsa kuratidza kuti vangani vanhu Vatema vanoshanda paC-level mumakambani avo.
Mabhureki ako aunofarira ari kutaura akashinga PR nezve rutsigiro rwavo kunharaunda yeVatema, akadaro mune IG post. Ndokumbirawo muvabvunze kuti vangani vashandi veVatema vavanavo musangano ravo (HQ nemasethelaiti mahofisi chete) uye vangani vanhu vatema vavanavo mumabasa ehutungamiriri. Kwemaawa makumi manomwe nemaviri anotevera USAtenga kubva kune chero mhando uye unoda kuti vaburitse manhamba aya.
Anopfuura makumi manomwe emhando dzerunako dzakakwira uye dzakadonhedza nhamba dzadzo, dzinogona kuonekwa pa PullUpForChange Instagram peji .
Sezvo mamwe mabhureki achizvidavirira uye achiisa chiito kuseri kwezvinyorwa zvayo, isu ticharamba tichiona kuti ndiani anobuda kuti aite shanduko kubva mukati kunze.
Kana iwe wakanzwa kufemerwa nenyaya iyi, tarisa 15 Black-inotungamirwa LGBTQ+ masangano ekupa kupa izvozvi .
Zvimwe kubva In The Know:
YouTubers vari kugadzira mavhidhiyo emari kubatsira masangano evatema
Iyi yeBlack-owned wellness brand inogadzira inoshamisa latte poda yeganda rinopenya
Tenga zvigadzirwa zvedu zvaunofarira zverunako kubva MuThe Ziva Runako paTikTok
Unogona kushandisa Sephora Insider mapoinzi kupa kupa kune Black nonprofit
